We’re past the mid of 2020 and influencer marketing is already very huge. If you think it’s too early to talk about influencer marketing 2021 trends then you’re wrong. Since companies plan marketing campaigns months in advance, now is the right time to look at future influencer marketing trends.
However, it can be quite difficult to predict influencer marketing trends but it’s important to know where the industry is heading so you can prepare for the future. To help brand map out their strategies and get ahead of the curve, we have covered some influencer marketing trends for 2021. These will help you create a strategy that can help you record big number in 2021 and beyond.
Let’s Start :-
Micro Influencers Will Rise : Micro-influencers are influencers who do not have a huge number of followers. While there’s no specific criteria, anyone with less than 10,000 followers is considered a micro-influencer. Companies do not currently pay much attention to micro-influencers but it looks like things will change in 2021 as they are providing to be quite efficient in helping brands find a foothold. It’s easy to find influencers with a niche audience that aligns well with your target. Plus, they also tend to have higher engagement. We except more brands to work with small influencers. They come with fewer demands and are easier to work with than bigger names.
Performance Marketing Will Rule : Space is getting crowded and influencers aren’t always able to deliver what they promise. Clients are getting smarter, they will no longer fall for fake marketing slogans or claims that do not translate into numbers. In 2021, we may see more performance-based deals, i.e. based on the number of sales or clicks. The concept of performance- based influencer marketing is new and while influencer don’t seem to be in favor of such deals, they may have no option but to listen to what brands have to say.
We’ll See Specialized Influencers : Think about some top names like Kim Kardashian and Dwayne Johnson. You’ll see them promote all kinds of products including travel package, health drinks, and furniture. Big influencers cater to a variety of niche, which can make it difficult for businesses to gauge expected results. However, we have already started to see influencers becoming more specialized . Some are having multiple profiles, each catering to a specific niche. Influencer Marketing trends show that influencers who caters to multiple niche may either ditch some or use other techniques to lure clients.
More Planning Than Ever : The importance of data can never be overstated. Influencers use number to attract clients and companies pay a lot of attention to analytics to decide which influencer to choose. In 2021, merely connecting brands to influencers will not be enough. Brands will have to work with influencers or representative to draw a complete plan to ensure they generate results. Campaigns will have to be designed according to demographics.
More Real Content : Today’s customers are smart. They can differentiate paid and real reviews. Many influencers in the past have been criticized for posting cinematic reviews that look fake and fail to bring the desired numbers companies are now interested in working with influencers who are not just amplifiers but communicators. The new influencer marketing trend is to create authentic content that keeps users engaged without looking too filmy or sponsored. This can be a little tricky or sponsored. This can be a little tricky because most platforms like YouTube require content creators to include a message if they post a sponsored video.
Influencers Joining Hands : Influencer marketing trends show that in 2021 we will see more influencer partnership between peers. The concept of ” influencer house” is also on the rise with influencers living under one-roof and working on content together.
Expects Contracts And Long-Term Relationships : Influencers marketing is no more a ‘one-off’ strategy. Influencer marketing trends 2021 show that in the future, businesses will hire influencers on an ongoing basis to increase their reach and brand loyalty. We might see more detailed influencer contracts that protect both the brand and the influencer. Many companies these days work with influencers without proper contracts, which can be quite risky since scams are common.